Where the numbers come from.
An honest breakdown of every stat behind this site — what each one claims, where it was said to come from, and what the primary sources actually show when you check them.
Businesses with a website earn 39% more revenue
Unverified as statedDeloitte, "Connected Small Businesses"
Deloitte's real research shows digitally-advanced businesses grow revenue faster in tiers (~11% per step up, up to ~4x for the most digitally advanced). The specific '39%' figure could not be located on Deloitte's own site — it appears to be a number the blog attributed to Deloitte without a direct link.
30% of consumers won't consider a business without a website
Unverified as statedVerisign / IPSOS survey
Verisign's actual published surveys show related but different figures — e.g. 84% say a website makes a business more credible, 80% prefer a business to have a website over social media. The exact '30%' figure could not be found in a Verisign survey.
60% of consumers dismiss a business if info isn't online
Unverified as statedBrightLocal, Local Consumer Survey
BrightLocal does run an annual Local Consumer Review Survey with figures in this territory, but the exact '60%' data point couldn't be pulled independently of the blog post citing it.
81% of consumers research online before buying
Plausible, loosely sourcedCited generally in industry research
Widely repeated figure across many sources, consistent with Verisign's own finding that ~91% of consumers use the internet to find local goods/services. Directionally solid, exact number not pinned to one named study.
27% of small businesses have no website (US)
Plausible, loosely sourcedSmart Soft Solutions, 2025
Similar figures (17–28%) show up across several 2026 industry roundups — a real, broadly-agreed range, just not one single authoritative census.
20–35% of referred customers lost at the "verification" moment
Marketing-blog claim onlyAttributed to Google
Could not verify this on Google's own blog or research pages.
£18,000/year lost (worked example)
Illustrative example, not dataLeadsAgent's own illustration
This is a hypothetical example built by the blog, not a cited study.
10–25 customers/month lost from zero local search visibility
Illustrative example, not dataB2BLeadFinder's own illustration
Same — a worked example, not sourced to a named study.
Where each stat came from
The articles themselves — the marketing blogs that cited these figures, and the primary research where it exists.
Local Business Website Statistics: What the Data Shows (2026)
Source of the 39% Deloitte revenue stat, 30% Verisign/IPSOS stat, and 60% BrightLocal stat.
27% of Small Businesses Have No Website in 2026
Source of the 27% no-website stat, the 20–35% referral loss claim, and the £18,000/year worked example.
How Many Small Businesses Don't Have a Website? 2026 Statistics & Data
Source of the 10–25 lost customers/month worked example.
Connected Small Businesses
Deloitte's actual Connected Small Businesses research — real figures differ from the '39%' commonly quoted.
Verisign 2015 Online Survey
Verisign's actual published survey data — figures don't match the '30% won't consider' claim as stated.
Bottom line
The three "strong" stats turned out to be less traceable than their citations suggested — the marketing blogs attribute them to Deloitte, Verisign and BrightLocal, but those exact numbers can't be confirmed on the primary sources' own sites. For the Arczen site, we'd swap to figures we can verify directly (like Verisign's own 84% credibility stat, or the 91% "consumers search online for local businesses" figure) rather than the unverified 39% / 30% / 60% trio — safer ground for a site making credibility claims.