Privacy Policy

Arczen is a trading name based in Swindon, United Kingdom. We build websites and provide SEO, Meta and Google ads, Google reviews and social media services for local businesses.

You can contact us by email at Mushfiq@arczen.co.uk or Sanjay@arczen.co.uk.

We may collect the following personal data:

• Your name
• Your email address
• Your phone number
• Your business name
• Details you share with us about your business and what you need help with
• Website usage data collected through cookies and similar technologies, including the Meta Pixel, such as pages visited and actions taken on our website

We collect personal data through the following channels:

• Enquiry and contact forms on our website
• Facebook and Instagram lead ads (Meta instant forms)
• Email, phone calls and direct messages

We process your personal data for the following reasons, each with a lawful basis under UK GDPR:

• To respond to your enquiries and contact you about our services — based on our legitimate interest in promoting our business, or your consent where you have provided it.
• To deliver services to our clients — based on the contract we have with you as a client.
• To measure and improve our advertising — based on your consent to non-essential cookies and tracking technologies such as the Meta Pixel.

We only share personal data with trusted service providers that help us run our business. These may include:

• Meta (Facebook and Instagram) — for lead ads and advertising measurement
• Google (Google Workspace) — for email and business communications
• Our website hosting provider
• Our CRM (customer relationship management) system

We never sell your personal data. Service providers only process data on our behalf and in line with our instructions.

We use the Meta Pixel to measure how our ads perform and to show relevant ads to people who visit our website. The Meta Pixel uses cookies to recognise visitors and track their activity.

Non-essential cookies are only loaded after you click "Accept" on our cookie consent banner. You can choose to reject non-essential cookies at any time. Essential cookies, if any, are needed for the website to function and are always active.

• Enquiry and lead data is kept for up to 2 years unless you become a client, in which case it forms part of your client record.
• Client records are kept for as long as needed for legal, accounting and tax purposes.

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Ask us to correct it if it is inaccurate
• Ask us to delete it
• Object to us processing it
• Ask us to restrict its processing
• Receive a copy of your data in a portable format (data portability)
• Withdraw your consent at any time, including consent to non-essential cookies

To exercise any of these rights, email us at Mushfiq@arczen.co.uk or Sanjay@arczen.co.uk.

If you are not happy with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.